About The Project
Daring to push boundaries.

Daring to push boundaries.

SONY is a brand synonymous with pushing boundaries in entertainment. We have worked with them through the years to help extend their marketing efforts into various social media platforms.

Constant discussions with the client enabled us to bring out the best in their products and generate greater consumer affinity. An example was when SONY launched their WH1000X-M2 wireless, noise-cancelling headphones, we thought of a unique way to captivate and excite its target audience.

We engaged homegrown artistes Jack and Rai and challenged them to visit 3 cities (Singapore, Kuala Lumpur and Bangkok) in 24 hours, while wearing the headphones. They performed tasks at each destination that were not related to the product, a strategy that helped reach their target audience more effectively, it also allowed for an organic means to demonstrate the product’s various features.

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