Seletar Mall
About The Project
Daring to Draw the Crowds
Daring to Draw the Crowds
Seletar Mall is a neighbourhood lifestyle destination that offers residents a large variety of retail, F&B, health & beauty, entertainment and education options. They needed a year-long campaign that was able to clearly establish the mall’s personality, while also attracting the attention of both existing as well as new customers. Our social media solution was designed to capture the mall’s vibrance, and to position it as the ideal social destination for all in the family.
Together with the mall management, we came up with activities and events that encouraged visitors to the mall’s various tenants. A series of colourful social media posts were then created to promote the mall’s year-long activities, and boosted online engagement with customers.