People's Association

About The Project
Daring to empower.

Daring to empower.

When the Singapore government launched an initiative to celebrate and reward the “Merdeka Generation” for their contributions to nation building, the People’s Association launched an awareness campaign to raise Senior Citizen participation in their various community courses. Encouraging more seniors to update their knowledge.

People’s Association Merdeka Campaign Advertising and Creative Portfolio

A campaign was developed that spoke directly to the target audience, with a positive message that was carefully crafted to empower and encourage them.

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