Nanyang Business School (NTU)

About The Project
Daring to be the best.

Daring to be the best.

The competition between the universities in Singapore continues to be strong, with all of them vying for the enrolment of a limited pool of new undergraduates each year. Our campaign for Nanyang Business School (NBS), a college of Nanyang Technological University, was to raise interest for their degree courses and drive attendance to their 2022 Open House. To achieve this, we set out to establish a simple message: that NBS is the best choice, based on their proprietary NBS Advantage.

The campaign included posters for specific programme messaging, designed to enhance NBS’ human-centric, inclusive and progressive qualities. A series of two videos was also produced, which shared real-life inspirational stories of NBS students. By striking a balance between factual and emotive content, we were able to clearly present NBS in their best light.

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